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As creative people, we have ideas. Some of us have many ideas, others have really good ones, and most of us have many really good ideas. But most of these never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. We simply need time to execute an idea (and do it well)-more time than we have. Don't Read This Book focuses on how to make choices about everything you do in your daily creative practice and life. The book follows the 'To Don't List' method: When you say 'no' to one idea, you have more time to execute another one. In short: the more you subtract, the more focus and time you get.